M i like to quote an article published in La Repubblica ", Tuesday, April 28, signed by Paola Jadeluca, which tells the rebirth of a village in Abruzzo , Santo Stefano di Sessanio, which through a clever marketing operation planning and architectural restoration, carried out mainly by private capital, it was possible to give a place vitaliltà now abandoned, making it popular hotel, visited by thousands of tourists every year. A good example of wisdom and business culture from which to learn a lot.
" The village sustainable, earthquake resistant and does business
PAOLA JADELUCA
"It is not only an aesthetic project a pure ethical or philanthropic purposes, is a development model that creates economic returns and return from all points of view. A replicable model that we are now applying to other villages in Abruzzo completely abandoned. " Daniel Kihlger, italosvedese, is the architect of the rebirth of that part of Santo Stefano di Sessanio, the village of Abruzzo considered one of the 100 most beautiful in the world, that has withstood the earthquake of L'Aquila. A miracle is defined. But this is not a miracle. 'It's an example of normal, not excellence, "said Oriano Lelio Di Zio, architect, partner Kihlger which contributed to the restoration of that part of the country is still intact, rebuilt with old materials and modern skills, and wooden flooring respect of the building. Everything else has sold, including
Kihlgren Daniele Elow, 40, is a real estate trend. Instead of constructing townhouses, buy the abandoned villages, restoring them restored architecture and original furnishings and transforms them into popular hotels. And it makes us money. The first village was re-launched its Santo Stefano di Sessanio in
Symbola Foundation, led by Hermes Realacci and Fabio Renzi, which promotes the development of so-called soft economy, Sextantio is an emblem of Italian quality Fair, the event promoted by Symbol with Fiera Milano, which is takes 7 to 10 May: a group photo of the business excellence of Made in Italy. Annual event that aims to spread a statement that expresses the unique values.
Put together, all these really perform nearly half of GDP. 44.3% of gross domestic product is PIQ, domestic product quality. Half of the wealth of our country, you have products and services of value and high profile. Is not an evaluation of-thumb, the projection of ideal parameters that measure intangible assets. The PIQ is a new indicator developed for two years now its a Symbol: a tool of scientific measurement, by evaluating el'incrocio of several variables, such as innovation, research, creativity and knowledge of local, all hallmarks of soft economy, so-called economy slightly, based on a series of parameters that modern society considers essential: the environment, the approach ethically compatible, the celebration of local heritage, the enhancement of knowledge and skills of human resources. The real new economy, which can be found under the heading hi-tech companies such as Technogym and wine, as Caprai and Donnafugata, gîtes, those heating and air conditioning. It took years to establish itself as the cornerstones of modern organizations and the environment of the social and intellectual. Now, finally, these values \u200b\u200bonce considered a purely theoretical level, make a basket. A quantitative tool for all purposes, calculated in monetary terms and therefore comparable with the aggregate and sectoral public spending.
"The uniqueness against
Kihlger has set in motion a business that tourism develops only 850 000 €, 30% of all the activity that the rest is real estate. Now it wants to export its system in six other villages in the Apennines where we see the development potential of this model applied on a large scale. Thinking that he had arrived in Pescara to work on the cement in the grandparents had a share. The cement plant was sold. Now would pay to tear down the concrete buildings that disfigure the landscape. "
